CrunchLabs needed a site refresh to introduce a new product aimed at teens aged 14 and up. While their existing site resonated well with their core audience of 8–13-year-olds, it felt too juvenile for this older demographic. We retained the core CrunchLabs branding to maintain recognition but refreshed the design with a more modern, sophisticated look that appeals to a teen audience.

Our approach focused on creating fun, delightful moments throughout the site while prioritizing a mobile-first design for an optimal user experience. Additionally, we developed a flexible, expandable system that can easily accommodate new products in the future without the need for a complete site redesign.