New York City’s iconic Bergdorf Goodman wanted to completely refresh its e-commerce experience to better reflect its luxury brand and meet the evolving needs of its customers. This led to a comprehensive redesign of their website, focusing on a more elevated, intuitive, and visually rich user experience that mirrors the sophistication of their in-store environment.

In addition to the website, we designed and developed their first-ever mobile app, creating a seamless, on-the-go shopping experience that brings Bergdorf’s curated collections and editorial content to life for a new generation of digital shoppers.